Public Relations

FastStart Communications provides high tech clients with comprehensive public relations program strategy and execution services including:

• Corporate and Product Positioning

  The first step in any successful communications strategy is to solidify your company’s external positioning and identify its key differentiators. Through FastStart’s strategic positioning and messaging workshops, high tech companies are able to more efficiently gain traction and get on the radar of key influencers and potential customers.

• Media Relations

  FastStart Communications has a thoughtful and strategic approach to earning press coverage for its clients. This includes:

  • Carefully researching and identifying the right journalists based on experience, existing relationships and industry knowledge
  • Writing succinct and targeted pitches that get responses
  • Engaging in live dialog with journalists to build stronger journalist relationships and effectively tell your company’s story
  • Securing interviews that result in relevant coverage
  • Focusing on the key media outlets that will positively impact your company’s external presence

• Byline Writing and Placement

  As part of the growing content creation opportunities available online, FastStart Communications identifies and secures executive bylines that have appeared in leading business and trade publications including The Financial Times, American Banker and CNet, for example. Working closely with senior executives, the byline development process is focused on creating relevant, informative and thought provoking content that can be fully optimized to drive online traffic.

• IT Analyst Relations

  The IT analyst community can make or break a purchasing decision and significantly impact the debut of a new product or company. Viewed as trusted advisors, the IT industry relies on the reports, briefings and market analysis provided by the analyst community. Whether or not a technology vendor maintains a subscription with an analyst firm, they have certain responsibilities to inform and exchange news and company strategy with the analyst community.

  Through a consistent and well-planned analyst relations strategy that is collaboratively developed by FastStart Communications and its clients, high tech companies can:

  • Earn credible third party validation from the analyst community
  • Build their reputations in public forums and private settings
  • Gain valuable insight and strategic guidance that can set or re-set company direction

• Influencer Relations

  Identifying the key influencers in any particular market can be achieved using social media and measurement tools. Yet understanding how to build authentic and valuable relationships with key influencers goes far beyond posting on blogs or re-Tweeting an insightful comment. FastStart uses online analytics tools to identify the appropriate influencers and applies business experience and communications strategy to help cultivate these connections on behalf of its clients.

  Working with FastStart Communications, clients are provided with strategic approaches to building a network of influencers based on:

  • Comprehensive analysis of the industry and its most vocal and respected voices
  • Deep understanding of the competitive landscape
  • Thoughtful approaches to cultivating long-term business relationships that are built on transparency and trust

• Speaker Placement

  Being selected to speak at industry events requires the creation of thought provoking, timely and non-commercial abstracts for consideration by conference managers. FastStart helps clients identify and earn coveted speaking sessions at leading industry events by working closely with conference management, customers and partners while also developing interesting session topics that are rooted in an in-depth knowledge of the high tech industry.

• Awards Programs

  Earning third party validation through awards programs is an important component of a public relations program. FastStart Communications helps clients:

  • Identify the right award programs to pursue based on reputation and the industry’s perception of the award
  • Cultivate customer relationships for participation in award programs
  • Write winning award entries